Co-Founder

Justin B was born and raised in Minnesota. He moved to Colorado in 2009 to pursue an Engineering degree with a minor in Entrepreneurship. Initially drawn to snowboarding, Justin soon immersed himself in the diverse outdoor offerings of Colorado. Today, his interests span rock climbing, mountain biking, trail running, mountaineering, cross-country skiing, camping, and more—all while balancing a demanding career.

From a young age, Justin displayed a natural talent for identifying opportunities for improvement. He maintained a growing list of inventions and innovations, paving the way for the founding of SOTA Engineering. For Justin, launching this venture was a seamless integration of his skills, education, and lifelong passions.

Co-Founder

Justin O has a lifelong passion for the great outdoors. Originally drawn to the mountains of Colorado, he embraced adventures on snowboards, hiking trails, and camping under starlit skies. Even after returning to Minnesota for his studies, Justin continued to indulge in his love for running, camping, and lake excursions.

Justin's professional journey began after graduating with an engineering degree, focusing on startup device development and manufacturing. He finds deep satisfaction in taking device concepts from inception through rigorous feasibility testing to final manufacturing stages. Witnessing these innovations thrive in the hands of consumers fuels his drive and commitment to excellence at SOTA Engineering.

Director of Marketing

Isabelle has woven her love for the outdoors into both her personal and professional life. Raised in California, she pursued her passion for nature through activities like camping, running, and skiing. Isabelle's journey led her to Colorado, where she earned her degree in Communications, and eventually settled in Oregon.

With a natural affinity for digital marketing, Isabelle has honed her skills across various domains including social media management, content creation, graphic design, and search engine optimization (SEO). Her expertise in these areas has been instrumental in shaping SOTA's marketing strategies, ensuring impactful digital outreach and engagement. Passionate about merging her outdoor lifestyle with professional excellence, Isabelle continues to thrive in promoting SOTA's mission through innovative marketing initiatives.